HOUSTON, Oct. 13, 2016 /PRNewswire/ — Kraton Corporation (NYSE: KRA), a leading global producer of styrenic block copolymers, specialty polymers and high-value performance products derived from pine wood pulping co-products, today introduced the company’s new logo and brand identity. The new brand identity combines the rich heritages of legacy Kraton and legacy Arizona Chemical, and reflects our unified mission to deliver exceptional value to our customers through compelling, innovative, and Sustainable solutions.

Kraton will debut the new brand at K 2016, to be held October 19-26 in Düsseldorf, Germany, Hall 5 booth C22. Kraton’s booth will feature technologies for specialty adhesives, sealants, oil gels, coatings, automotive soft skins, polymer modification, compounding solutions, Carifle’ polyisoprene products, and medical applications. K 2016 is the ideal venue to promote our unwavering commitment to delivering superior products and customized solutions to meet the unique needs of our customers. Our expanding global footprint due to, among other actions, the startup of the new HSBC Mailiao Plant in Taiwan, our recent acquisition of Arizona Chemical, and our commitment to supply consistent, high quality products on time around the world, is the reason behind our new brand initiative. Our brand promise is:

“At Kraton, we deliver exceptional value to our customers through compelling, innovative and Sustainable solutions. We create, develop and manufacture Renewable chemicals and specialty polymers to meet our customers’ performance and market needs. We contribute to a Sustainable future by combining superior product performance and quality, with reliability of global supply. We live our core values every day, including taking ownership for doing what is safe, honest and ethical. at Kraton, we seek solutions that are Sustainable, and believe innovation is endless.”

Please visit our booth at K 2016 Hall 5 Booth C22 and see how our new brand identity reflects Kraton as a world-class provider of specialty polymer and chemical solutions. for more information please visit us at www.kraton.com or call +1-800-4-KRATON (572866).