Inside Kraton’s vision with CEO Marcello Boldrini

In a recent conversation with Wirtschaftsforum, Kraton CEO Marcello Boldrini shared his perspective on the company’s evolution, innovation strategy, and vision for the future. Reflecting on Kraton’s transformation—from its origins within Shell to its growth through acquisitions and its current role as an independent subsidiary under DL Chemical—Boldrini emphasized the importance of agility and long-term thinking in a cyclical industry. He noted key milestones, including the acquisition of Arizona Chemical and the company’s continued expansion of its global production network.

Looking ahead, Boldrini highlighted Kraton’s strategic focus on sustainability and technological advancement. The company invests heavily in R&D to develop next-generation materials and is actively leveraging AI to accelerate innovation and improve operational efficiency. From replacing PVC in medical applications to launching the CirKular+™ product line for recycling, Boldrini underscored Kraton’s commitment to helping customers meet their environmental goals. Sustainability, he said, isn’t just a business priority—it’s part of Kraton’s identity and future growth strategy.

Read the full article HERE in English.

Read the full article HERE in German.